Discover a program designed to boost your ability to solve managerial challenges and develop reactivity. This certificate enables managers, educators and Human Resources staff to develop serious games.
The Serious Game Designer certificate is designed to share with you the skills needed to develop serious games for business training. The program was created by the Grenoble Ecole de Management (GEM) Serious Game team in order to enable educators and digital managers to create and implement game-oriented training sessions.
By completing this program, you will learn the skills required to create a serious game prototype, define gameplay and use a specifically designed game-writing tool.
- Dates : March 30th - April 3rd 2020
- Tarif : €4,500 (before VAT) Does not include meals and housing
Serious games provide an interactive and fun approach to solving concrete challenges. Gamification, or the use of game playing in companies, has evolved rapidly and can now provide solutions to challenges in training, recruitment, change management and innovation.
Upon completing the certification, participants will be able to:
- Conceptualize a management problem in terms of a gamification scenario
- Define game specifications to address a specific problem
- Create a complete game prototype
- Establish a framework for implementing and guiding the game
- A unique program in Europe, based on GEM’s research and experience in corporate environments
- A game-writing tool that adapts to meet your specific needs
- An experienced specialist recognized in France and abroad for her expertise on serious games
DAY 1 INTRODUCTION TO SERIOUS GAMES
- Theories, key concepts, methodology and stakes of serious games for management
- Demonstration of game-writing tool
Choice of a theme and key performance indicators to create a game
DAY 2 CREATING A FRAMEWORK
- Define game KPIs
- Define learning objectives and gameplay (characters, scenario, problems, etc.)
- Learn to use the game-writing tool
Define gameplay (characters, scenario, problems, etc.). Outline decision process
DAY 3 DEVELOPING THE GAME
- Presentation of current research and knowledge concerning game design and player behavior
- Decision process, character creation
Detail the decision process Create characters and define their personalities (behavior, characteristics, emotions, etc.)
DAY 4 DEFINING GAME RULES
- Determine player levels and motivations (scoring, feedback processes)
Establish scoring and feedback processes
Day 5 : PRESENTATION
- Feedback on the game prototypes created by participants
- Advice and guidelines for presenting a game
Games tested by experts
Creating a framework
- Define a game’s KPIs
- Define educational goals
- Create a pitch to present the game
- Outline the game’s decision tree
- Understand how to use the editing software
Defining the scenario
- Design a detailed decision tree
- Create characters and define their personalities (behavior, characteristics, emotions)
Setting the rules
- Set various levels of gameplay
- Elaborate a scoring system
- Establish guidelines for player feedback
This program combines theory and concrete methodologies so that participants learn to understand and design serious games. Throughout the week-long course, participants will apply newly learned skills in order to create their own game.
The games created during the week will be presented to and evaluated by serious game experts.
The certificate is designed for professionals with or without prior experience in serious games.
- Digital managers
- HR professionals
- Heads of training
- E-learning experts
- Coaches and consultants
- Anyone interested in creating serious games
- Bachelor's degree
- Three years of professional experience
Professor and researcher in the fields of management and innovation
Internationally recognized expert on serious games.
"This workshop provided us with knowledge about game design as well as the opportunity for concrete practice. As a result, we received feedback from the beginning to end of the game design process. We were able to learn about the behavior of game participants. This will help us anticipate the managerial impact of a serious game and its potential for success."
Head of Development and HR communication
BNP - Paribas Cardif