You are here

Women and digital jobs: a love-hate affaire?

Published on
24 January 2019

In the digital sector, 33% of jobs are filled by women and only 16% when looking at technical jobs such as developers (source: Syntec Numérique, French digital ecosystem union). At 24 years of age, Zineb Bennis, a graduated of GEM’s Advanced Master’s in Big Data, is one of a few women to work as a data scientist in the industry.

The Grenoble Business Review will be publishing a series of articles that share the voices of women in digital sectors. The goal is to help overcome biases shared by both companies and students.

In 2022, around 212,000 jobs will have to be filled in the French digital sector according to Dares (France Stratégie and la Direction de la recherche, des études et des statistiques). As women are under-represented, the question remains how to encourage gender parity in such technical sectors.

Zineb Bennis is a recent graduate of the Advanced Master's in Big Data, which delivered by GEM in partnership with Ensimag (Grenoble INP school for IT and applied mathematics). Upon graduating in 2018, she had a variety of offers on the table to pursue her choice career in data science.

Since last October, she has worked at Fives CortX, the digital subsidiary of the Fives industrial group, which specializes in the storage, analysis and processing of data for industries related to steel, aluminium, machine tools, glass and logistics. "My job is to implement algorithms for predictive maintenance in industrial machines. The algorithms follow the deterioration of machines and provide alerts before machines break down in order to optimize production and maintenance." Her yearly salary: 38,000 euros.

The growth of data science

"The field of data analysis and prediction is huge. It impacts all sectors: sales, industry, banking, healthcare… The sector is growing and offers many opportunities," underlines Zineb. Despite this positive outlook, Zineb was not initially drawn to this field. "My first year at Ensimag covered a wide variety of topics. During my second year, I specialized in engineering for information systems with a focus on developing. During an internship as an assistant developer I quickly realized I would be bored and instead discovered predictive maintenance which is a field that really piqued my interest. I went for the Advanced Master's in Big Data in my third year at Ensimag because it offers an interesting combination of technical and management training. I believe it's essential to know how to implement what we learn."

"Many women like to code, they just don't know it"

"Overall, women are usually intimidated by digital jobs. Society labels these opportunities as jobs for geeks who have lived in this universe since a young age. But it's just cultural conditioning. Women are often quite perfectionist in terms of visual aspects, design, ergonomics…. Ensimag tries to mix genders in its training programs. We were 13-14% women. In the Advanced Master's we were only 4 women out of 20 total. And yet the Advanced Master's is very 'open ended'. We don't just study coding. We study math, law, management and data governance. This is one way we can encourage interest in this field. I'm also convinced that many women like to code, they just don't know it. It was only thanks to my internship as a data science consultant that I identified my strong interest in predictive maintenance. I never thought I would find so many job offers around Lyon! The Advanced Master's degree in Big Data is definitely an advantage when looking for a job."

On the same subject

  • Infox : comment se prémunir des fake news ?
    Published on 17 July 2020

    How to recognize fake news?

    In times of crisis, fake news can take on unprecedented proportions as seen during the Covid-19 epidemic. How can you sort fact from fiction and help promote the spread of useful, factual information?

  • Le dilemme de la consommation énergétique des solutions digitales
    Published on 16 March 2020

    The dilemma of digitalization versus energy consumption

    The growth of digital technology has created a real revolution in services and opportunities for business. Yet this opportunity also has a cost in terms of energy… How can we balance energy consumption and digitalization?

  • Le dilemme de la consommation énergétique des solutions digitales
    Published on 16 March 2020

    Le dilemme de la consommation énergétique des solutions digitales

    La numérisation du secteur de l'énergie constitue une évolution majeure. Toutefois, l'expérience des crypto-monnaies et du Bitcoin en particulier, soulève des questions sur la consommation d'énergie additionnelle, associée à la numérisation. Cette...

  • Lorsque le numérique réinvente les métiers de l’audit financier
    Published on 18 February 2020

    The digital (r)evolution is reinventing the world of financial audits

    The digital revolution has impacted all sectors. In the field of auditing, new digital technology is reinventing auditing services and processes.

  • Service Freemium : lorsque la qualité fait la différence
    Published on 20 January 2020

    Freemium offers: quality the key to converting free users?

    Free digital services have become so commonplace that converting users to premium offers has become a major challenge for many digital companies. New research highlights quality as a key factor in successfully implementing a freemium strategy.

  • Service Freemium : lorsque la qualité fait la différence
    Published on 20 January 2020

    Service Freemium : lorsque la qualité fait la différence

    Des recherches récentes soulignent l’importance de la perception des consommateurs dans le succès d’une stratégie de service « Freemium » (gratuit + premium).

  • Chaire DOS : mieux comprendre l’impact des technologies numériques sur nos vies
    Published on 13 January 2020

    Chaire DOS : mieux comprendre l’impact des technologies numériques sur nos vies

    Que changent les technologies numériques pour l’individu, les organisations et la société dans son ensemble ? Une quinzaine d’enseignants-chercheurs se penchent sur le sujet dans le cadre de la chaire Digital, Organization and Society (DOS),...

  • Les MOOCs géopolitiques de GEM ré-accrédités EOCCS
    Published on 15 October 2019

    GEM’s Geopolitical MOOCs re-accredited EOCCS

    Grenoble Ecole de Management’s (GEM) online training program « Global Studies: International Relations and World Politics » renews its EOCCS (EFMD Online Course Certification System) accreditation, a guarantee of quality awarded by the EFMD....

  • Des catalogues digitaux enrichis… Pour quoi faire ?
    Published on 16 September 2019

    Digitally enhanced catalogs… A winning promise?

    3D images, videos, detailed product files… Digitally enhanced catalogs offer a new, trendy marketing tool. Yet research confirms that such enhancements aren’t necessarily a worthy investment.

  • Comment gagner en valeur en co-créant avec ses clients ?
    Published on 15 April 2019

    How to increase value by co-creating with customers?

    Co-creating new services and products with customers enables companies to better match customer expectations and increase the success of their offers. With the advent of digital technology, the co-creation process has become all the more accessible...

  • Published on 25 March 2019

    Digital jobs: leading by example

    With two women in charge of its big data and information systems programs, Grenoble Ecole de Management seeks to lead by example and help break down barriers to women in the digital sector.

  • Les femmes et les métiers du numérique
    Published on 25 February 2019

    Women in a digital world

    The Grenoble Business Review continues its series on women in the digital world. We speak with Charlotte and Jalila, both of whom entered and found their place in a digital world often perceived as being open only to men.

  • Federico Pigni a propos de Digital Twins dans une interview accordée au canal Xerfi.
    Published on 14 February 2019

    Why are Digital Twins becoming a business imperative?

    What are these custom and very specific types of virtual simulations and how can they open up a multitude of new opportunities for us?

  • les fondamentaux pour bien gérer son marketing personnel.
    Published on 12 July 2018

    The fundamentals of personal marketing

    Successful personal marketing is an art. How can you go beyond compulsive tweeting or an excessive use of social networks in order to create a solid strategy to build and maintain your e-reputation?

  • Pourquoi les DRH doivent-elles se saisir du digital ?
    Published on 26 March 2018

    Why Is the Digital Revolution Essential for HR?

    The digital revolution is impacting all areas of business. While HR are particularly affected by this change, it’s an opportunity for them to focus their efforts on the “employee experience”.

  • paiement mobile
    Published on 26 March 2018

    How to Encourage User Adoption of Mobile Payment Options?

    Despite the convenience of mobile payment technology, customer adoption of this new technology is not a given. How can companies build on previous internet experience to facilitate this transition?

  • Must the U.S. Lead the Digital Revolution?
    Published on 22 February 2018

    Must the U.S. Lead the Digital Revolution?

    As the digital revolution unfolds, the U.S. and Silicon Valley have so far led the march. What role can Europe play in this major evolution?

  • Published on 18 January 2018

    Technology Sourcing: How to Optimize Web Performance?

    To increase the performance of retail websites, companies should explore both internal tech development and outsourced tech services. New research confirms the advantage of mixing technology sources.

  • Les conditions licites de la cybersurveillance du salarié
    Published on 25 January 2018

    Workplace Cyber Surveillance: Rights and Obligations

    Can a business spy on its employees? Yes, within certain limits. Discover how European courts regulate workplace cyber surveillance.

  • Les conditions licites de la cybersurveillance du salarié
    Published on 25 January 2018

    Cybersurveillance : Quels droits et obligations pour l’employeur (et réciproquement) ?

    La Cour européenne des droits de l’homme impose des limites au contrôle des communications électroniques par l’employeur, qui reste régi par chaque Etat membre.

  • Caroline Cuny, GEM
    Published on 14 December 2017

    Going Digital to Improve In-Store Customer Relations

    How can digital technology help companies improve a customer’s shopping experience? We look at emerging trends such as artificial intelligence, facial recognition and olfactive marketing.

  • Une quarantaine de collaborateurs Ubisoft en France sont issus de Grenoble Ecole de Management
    Published on 15 May 2017

    Recruitment: How Does Ubisoft Rely on Its Alumni Employees?

    Alumni from various schools can be a precious asset for companies to build connections with potential recruits.

  • Cybersécurité : prévenir les risques spécifiques aux TPE/PME
    Published on 17 May 2017

    Cybersecurity: the Challenge for SMEs

    SMEs are a prime target for cybercriminals. Training remains the best defense against such threats.

  • Published on 30 June 2016

    Joining the UN’s International Telecommunication Union (ITU)

    Grenoble Ecole de Management becomes the first Business School in the world, and the first higher education institution in France to join the prestigious International Telecommunication Union (ITU), the United Nations specialized agency based in...

  • websites such as TripAdvisor have given consumers the power to impact a company's image.
    Published on 22 March 2016

    Recherche : TripAdvisor ou l’irrépressible montée du pouvoir des consommateurs

    A travers TripAdvisor, les clients ont une influence croissante sur la réputation des hôtels et ces derniers répondent de plus en plus aux avis défavorables. C'est ce que montre une étude menée entre 2002 et 2012 sur les avis des clients de 600...