You are here

TIM Lab: prototyping business innovation

Le TIM Lab prototype l’innovation des entreprises
Published on
21 July 2019

The TIM Lab is designed to offer a space for learning, training and overcoming innovation challenges, improving business opportunities, encouraging creativity in business, and prototyping new solutions and offers. This experimental lab at Grenoble Ecole de Management is organized around a design thinking approach.

“Much like the connected shop at GEM, which is a digital and sensorial sales and marketing lab, the TIM Lab is a platform and physical space designed to improve innovation management and support innovation projects. This new lab offers companies new methods of learning in order to foster innovation,” explains Delphine Gatti-Urweiller, head of innovation programs at GEM.

The TIM Lab integrates a design thinking approach. Design thinking creates experimentation by building on the awareness, tools and methods of designers in order to enable multidisciplinary teams to increase their creativity by integrating user expectations, technological feasibility and economic viability.

Emulate and create

The strength of the TIM Lab lies in its ability to mobilize students, teachers and companies to collaborate in a process that can develop new solutions or improvements. As a result, experiments are implemented in mixed teams. This collaborative effort is carried out in four steps:

  • Step 1 involves exploring the current environment and client challenges from the angle of new technology and new usages.
  • Step 2 enables the project to clearly define the theme and create a framework to solve a specific challenge that will facilitate business opportunities.
  • Step 3 is the creation of ideas through creativity and idea generation for new products or solutions to implement improvements.
  • Step 4 follows with the prototyping of the offer in a visual manner.

Korus: a TIM Lab partner

The TIM Lab was co-designed with Korus, a Grenoble-based company specialized in the design, creation and maintenance of collaborative spaces. The same type of successful co-creation process was already used with Picture, an outdoor clothing brand, in order to create the connected shop. The TIM Lab serves as a laboratory for Korus, which analyzes how the space is used based on feedback from participants since March 2019. GEM and Korus are currently working on a 2.0 version of the lab that will integrate user feedback.

Transdev participated in the TIM Lab experimentations

“Our teams tested four TIM Lab work spaces as well as the methodology based on design thinking. We explored the topic of napping at work,” explains Sandrine De Boras, head of innovation France at Transdev. “The idea was to test innovation experiences and offer feedback from the exploration step to prototyping.”

“The first step was to identify all the resources available for the exploration process. We also explored the theme of napping at work through key figures, recommendations and current practices in France and abroad. The second step was crucial. It focused on asking the right questions to get the right answers. It’s a moment when you can define the benefits expected for all participants and imagine possible added values. The idea creation phase use a mix of individual and collaborative thinking to think up new solutions and reformulate the challenge. It was also an opportunity to mix and match ideas. The prototyping step enabled us to transform ideas into concrete concepts. We shared our solutions during a pitch and were able to receive immediate user feedback to improve the concept.”

“The found workstations match design thinking methodology and enable users to easily identify the four steps. The fact you move from one station to another is beneficial as many similar processes remain static. It’s interesting to move about and it facilitates interactions. The clear workstations and process enabled participants to work autonomously thanks to a few guidelines. The approach reboot the creative process throughout the steps all the while increasing autonomy in the search for innovative solutions,” concludes Sandrine.

On the same subject

  • Finethics est un nouveau serious game immersif créé en collaboration avec des professionnels de l’entreprise et des étudiants dont le but est d'aider les futurs leaders à construire leur engagement éthique.
    Published on 13 November 2019

    An immersive new game to better anticipate ethical dilemmas

    The Kerviel, Mediator, horse meat litigations… scandals and malpractice spare no sector. Would the people involved have made the same decisions at different times in their lives? Do they agree with the decisions they made? To react better in the...

  • GEM ouvre une filière Innovation for Sustainability Transition
    Published on 08 November 2019

    Societal issues: new track in "Innovation for Sustainability Transition"

    Grenoble Ecole de Management continues its investment for a better society. The School has just launched an "Innovation for Sustainability Transition" track with 28 students on board. The aim is to train future leaders in the transition from...

  • Published on 17 September 2019

    Video: Why are our innovation models not working?

    Sylvie Blanco, Professor-Researcher in Management and Technology, and Executive Director of Innovation at Grenoble Ecole de Management, explains in a Xerfi Canal interview.

  • La recherche prospective : épicentre de l’innovation
    Published on 22 July 2019

    Forward-looking search: encouraging cutting-edge innovation

    Innovation is at the heart of business growth, in particular for dynamic sectors such as the high tech industry. To encourage radical innovation, it’s essential to integrate a future-oriented search and analysis process throughout an innovation...

  • Quand la réalité virtuelle entre dans le bloc opératoire
    Published on 21 June 2019

    Virtual reality to enter the operating room

    The age of virtual reality is upon us and with it, new approaches to education. Thanks to its immersive environment, virtual reality offers a unique opportunity for training in at-risk environments such as hospital operating rooms.

  • simulation-based medical tool
    Published on 09 April 2019

    Virtual reality: training medical students on infection control

    Grenoble Ecole de Management, University Grenoble Alpes, Imperial College London and Heidelberg University have partnered with the start-up Simango to deliver the first virtual reality training on infection control in operating rooms.

  • Open innovation: the key to staying ahead of the game
    Published on 11 March 2019

    Open innovation: the key to staying ahead of the game

    Over the past 20 years, the pace of technological development has skyrocketed. To stay competitive, companies have to innovate efficiently and quickly bring new products or services to market. Open innovation offers a vision that can increase the...

  • Casabio, défi de la rentrée à Grenoble Ecole de Management
    Published on 23 November 2018

    Casabio: students meet the challenge of ethical commerce

    First-year students at Grenoble Ecole de Management kicked off the year with a serious game challenge to dream up innovative services and products for partner companies. Casabio, an organic store brand, participated in the first-year challenge and...

  • David Gotteland est professeur de marketing à Grenoble Ecole de Management
    Published on 21 June 2018

    How Can You Create a Reliable Innovation Process?

    Formatted, creative methods with a framework enable scientifically proven increases in innovation processes. The stakes are high as only 15% of innovative ideas at a company end up as financial and commercial successes.

  • Erno TORNIKOSKI is a Professor in Entrepreneurship at Grenoble Ecole de Management.
    Published on 28 September 2017

    Research: Entrepreneurship, understanding Technology-Based Competitive Advantage

    Policy-makers, researchers and entrepreneurs generally agree that R...