You are here

Promising model for Corporate Social Responsibility

web série de sept épisodes de sept minutes sur sept entreprises aux modèles alternatifs
Published on
24 September 2019

Eloïse Reybel and Clément Babinet are recent graduates of the Advanced Master’s in Entrepreneurship at Grenoble Ecole de Management. They analyzed the workings and values of the most ethical companies whose end-goals meet the challenge of sustainable and responsible development. Following their analysis, they created a web series with seven 7 minute episodes about 7 companies with alternative CSR models.

Eloïse and Clément started with a fundamental vision: giving meaning to work is essential for founders, directors and employees at any company in the social and solidarity economy. During their placement year of the Advanced Master’s in Entrepreneurship at GEM, they wanted to explore this vision through the perspective of alternative-type companies that are successful in their fields. The name of their web series is  OtraVia.

From March to September 2018, five volunteer students with degrees in management, journalism, graphical design and cinema worked on the research and creation of this documentary. “The freely usable videos we created were well received by the companies we questioned, especially since they generally focus little on communications. Trust and transparency were strongly present for both directors and founders,” explains Eloïse, who created an association with Clément in order to run the project.

Underlining the variety and richness of alternative models

Food industry, energy, fashion, logistics, recycling, tourism, ethical finance… Most of the companies interviewed were based in Paris, except for La Nef, a cooperative bank based in Lyon. “The seven companies have a public interest mission at the heart of their activity. For all of them, CSR is not just a tool. Their whole strategy is based on creating a positive impact on society. And the results speak for themselves,” underlines Eloïse.

For example, LemonTri works in the field of recycling by promoting its transformation processes for a circular economy. Veja sneakers are created with organic materials that pollute less than traditional materials. Their production is also ethical with foreign manufacturers being paid correctly to ensure proper working conditions. And the sneakers are priced similarly to other brands with growing success through sales on websites such as Galerie Lafayette or La Redoute.

In the social and solidarity economy, three cooperative companies (Enercoop, Biocoop and La Nef) were analyzed in terms of their governance model. Their model? A democratic governance where each employee can be an associate, have a voice and participate in the company’s capital. “Cooperative companies are often perceived negatively. In the cases we looked at, decisions are made in a collaborative manner and most of the participants are highly motivated,” highlights Eloïse.

How do these companies prosper?

“Their professional energy is aimed at helping a cause. Therefore the motivation and engagement of participants is very strong. Most directors, founders and employees are engaged activists with experience in more traditional markets. Their actions and awareness of a responsible economy are key. Another important fact is that alternative companies don’t have to be on the fringe: Veja sneakers are fashionable and selling well!”

Today, these models have shown their worth and underline the value of ethical and transparent economic behavior. “Generation Y consumers are definitely supporting the sustainability of these alternative models,” concludes Eloïse.

See the web série

On the same subject

  • Comment le management par le care nourrit la relation client ?
    Published on 18 June 2020

    Care management: supporting customer relations?

    Care management” offers a path to taking care of clients, employees and managers. In the post-Covid context, attention to detail and human relationships will be all the more important for companies to rebuild their activities.

  • Certificate in Smart and Sustainable Business : l’innovation au service du développement durable
    Published on 11 May 2020

    Certificate in Smart and Sustainable Business: innovation for sustainable development

    Sustainability has become a key factor for brand attractiveness. How can entrepreneurs, business leaders, managers and consultants help implement sustainable processes in a variety of markets?

  • Published on 12 May 2020

    How to go beyond “innovation for innovation’s sake?”

    The French Citizens’ Convention for Climate submitted 50 proposals for the environmental transition. A first step towards including citizen input for future environmental legislation in France.

  • Published on 13 March 2020

    2020 MIT GSW: entrepreneurship for sustainable societies

    The MIT Global Startup Workshop (GSW) 2020 in-person event on March 23 & 24, 2020 in Grenoble, France, has been cancelled due to the coronavirus pandemic.

  • Le dilemme des achats responsables à Noël
    Published on 16 December 2019

    Trending: buying an ethical Christmas gift...

    Christmas is a time for giving…” or maybe a time for shopping should we say. How can Christmas shopping and sustainable consumerism join paths?

  • Finethics est un nouveau serious game immersif créé en collaboration avec des professionnels de l’entreprise et des étudiants dont le but est d'aider les futurs leaders à construire leur engagement éthique.
    Published on 13 November 2019

    An immersive new game to better anticipate ethical dilemmas

    The Kerviel, Mediator, horse meat litigations… scandals and malpractice spare no sector. Would the people involved have made the same decisions at different times in their lives? Do they agree with the decisions they made? To react better in the...

  • GEM ouvre une filière Innovation for Sustainability Transition
    Published on 08 November 2019

    Societal issues: new track in "Innovation for Sustainability Transition"

    Grenoble Ecole de Management continues its investment for a better society. The School has just launched an "Innovation for Sustainability Transition" track with 28 students on board. The aim is to train future leaders in the transition from...

  • Finance de demain : construire l’éthique des futurs leaders, avec les entreprises
    Published on 21 October 2019

    The future of finance: training ethical leaders with the support of business

    Using a variety of tools such as the serious game Finethics, Grenoble Ecole de Management and the network Finance de demain is encouraging professionals in the finance sector to question their practices and help shape an ethical future for finance.

  • Le buycott deviendrait-il le nouveau boycott des consommacteurs
    Published on 22 October 2018

    Could buycotting be the new boycotting?

    A consumer’s purchasing power is a power for change. New research highlights that buycotting (rewarding companies for good behavior by buying their products), may be an interesting alternative to the traditional boycott.

  • Part-Time MBA, GEM
    Published on 18 October 2018

    The Financial Times launches a new criteria: CSR

    The 2018 EMBA Financial Times Ranking also introduces a new criteria: Corporate Social Responsibility (CSR). Grenoble Ecole de Management (GEM), was ranked 21st European program on this criteria.

  • Green Morocco évalue la stratégie de transition énergétique du pays
    Published on 12 July 2018

    Green Morocco: the Advanced Master’s in Energy goes to Morocco

    Morocco is helping lead the energy transition in Africa. As part of the Advanced Master’s in Energy, Grenoble Ecole de Management students traveled to Morocco in order to evaluate the country’s energy environment and strategy.

  • WoMen@GEM. Plus de parité, dès la formation
    Published on 20 June 2018

    Parity Starts During Education: WoMen@GEM

    First year female students at GEM expect a salary after graduation that is 3,000 to 4,000 euros lower than their male counterparts. And this pay gap is confirmed after graduation! Overcoming gender bias in the workplace starts with overcoming bias...

  • Comment les primes influent la vente de produits neufs ou recyclés ?
    Published on 19 June 2018

    Sales Incentives: Balancing New and Remanufactured Goods

    Remanufactured goods can provide companies with higher profit margins. But, it’s essential for companies to implement a strategy that adequately balances the sale of new and remanufactured products.

  • NovActeur fiabilise son business model grâce au parcours Ulysse Live Business de GEM
    Published on 25 May 2018

    Live Business Cases: Win-Win Exercises for Companies and Students

    A live business case is the opportunity for students to work on a real-world challenge presented by a company. In addition, participating companies can benefit from the perspective of students, often with surprising results!

  • Transition énergique : quand l’e-mobilité détrônera les véhicules thermiques
    Published on 26 March 2018

    Energy Transition: When Will Electrical Mobility Take Over?

    Electrical mobility has become an important factor in the global energy transition. Yet many challenges remain to creating a carbon-free alternative to traditional cars and transportation.