You are here

Open innovation: the key to staying ahead of the game

Open innovation: the key to staying ahead of the game
Published on
11 March 2019

Over the past 20 years, the pace of technological development has skyrocketed. To stay competitive, companies have to innovate efficiently and quickly bring new products or services to market. Open innovation offers a vision that can increase the success rate of your innovation strategy.

R&D used to be an in-house affair with companies investing in laboratories, equipment, researchers and engineers. However, the success rate for new products was quite low. “Certain companies realized they couldn’t be good at everything. To focus on their core competencies, they started outsourcing services. We often think of outsourcing services like maintenance, cleaning or call centers. But, technology is also a commodity that can be externalized,” explains Michele Coletti, an associate professor at Grenoble Ecole de Management in the department of Management, Technology & Strategy.

Don’t start from scratch

The creation of the computer mouse is a common example: Steve Jobs negotiated the opportunity to observe Xerox’s tech developments, including a “mouse”. While Xerox did little with this discovery, it was the catalyst for a major advance in Apple’s development of computers. “The big jump is the realization that looking for external tech means companies don’t have to start from scratch. This allows them to build a unique, innovative offer without creating every idea, writing every line of code or developing every part of a product. By finding technology breaks on the market, companies can focus on their core competencies, shorten time to market and reduce risk,” explains Michele.

Open, but managed innovation

“Open innovation doesn’t mean opening all of your processes and industrial secrets. Instead, it means carefully developing a strategy in which you decide what you can reveal and what you can’t.” Open also doesn’t mean free. Technology and knowledge are traded. For example, in exchange for visiting Xerox, Steve Jobs offered the opportunity to buy shares in advance of Apple’s IPO. “Open innovation is not about cutting costs. While you might invest less in your own research, you will pay for tech deals and train or recruit talent that can manage open innovation. You will need people who know how to: negotiate tech exchanges, collaborate with private and public entities, monitor and stay up-to-date on tech developments…” adds Michele.

Creating an open innovation strategy

Michele, who also teaches the first module of the Advanced Certificate in Open Innovation (see box below), shares three fundamental issues companies should consider: “First, think about technology: What is your core technology? What do you focus on? What enables your products? This will help you figure out how and with whom to collaborate. Second, think about the market: Open innovation requires you to have a very clear picture of the market and your users. How do you implement market monitoring? How well can you understand your customers? Finally, think about efficiency: How can you optimize this process? What talent and resources do you need to effectively implement open innovation?”

The Advanced Certificate in Open Innovation (Certificate in Innovation, Design Thinking & Intrapreneurship)

This three-week certificate is designed for professionals and managers who rely upon innovation for business success. Michele likes to add: “Many SMEs think open innovation is not for them. But the opposite is true. In our fast-paced, tech startup world, the tools of open innovation offer a new approach to stay ahead of the game whether you’re an entrepreneur or an intrapreneur!”

Participants will learn general knowledge and practical tools to understand, create and implement an open innovation strategy. “The certificate covers all aspects of open innovation. We explore theory at different levels (organizations, ecosystems, alliances, clusters…). We carry out practical online simulations. We learn about design thinking and how to apply it to customers briefs. We develop mockups or prototypes to match a customer profile. And finally, we work on building a business model and pitching an open innovation strategy.” explains Michele.

In addition to hands-on learning, the certificate offers a rich opportunity for exchanges. “It’s not just about learning. The program encourages discussion among peers and teachers in order to reflect upon what you’ve done so far. As a result, participants often realize the shortcomings of their current situation. And the program offers the tools and knowledge to overcome these obstacles.” highlights Michele.

On the same subject

  • simulation-based medical tool
    Published on 09 April 2019

    Virtual reality: training medical students on infection control

    Grenoble Ecole de Management, University Grenoble Alpes, Imperial College London and Heidelberg University have partnered with the start-up Simango to deliver the first virtual reality training on infection control in operating rooms.

  • Une formation Data Aspergers pilote en France
    Published on 15 March 2019

    Training in data: a unique program for Asperger’s profiles

    By 2020, French companies will have to fill 900,000 jobs in the field of data. In response to this challenge and to support diversity in the workplace, GEM is launching a program specifically dedicated to training students with Asperger’s by...

  • Les dynamiques de pouvoir dans le domaine du coaching
    Published on 24 January 2019

    The power dynamics in coaching

    Interpersonal relationships are a fundamental key to successful coaching. However, recent research highlights the importance of going beyond the coach-coachee relationship in order to consider triangular power relationships between coach, coachee...

  • 21 jours pour innover : une mission pas impossible
    Published on 21 December 2018

    21 days to innovate: a serious game to improve innovation!

    It takes 21 days to change a habit. What if a serious game could change our innovation habits in 21 days?

  • Published on 06 December 2018

    Serious game online: 15 min a day to make innovation a routine

    Grenoble Ecole de Management's new serious game « 21 days, The Innovation Quest » has been awarded the Silver Award in the Cultivating Curiosity category of Re-imagine Education, the international competition rewarding educational innovative...

  • Grenoble Ecole de Management étaye son offre de services corporate
    Published on 23 November 2018

    GEM: a catalyst for innovation

    Serious games, the first-year challenge, research chairs, a business lab… Innovation is at the heart of Grenoble Ecole de Management. The school offers students, researchers and businesses an environment to foster creativity and collaboration.

  • Le Parcours TechBiz manage l’innovation des entreprises technologiques
    Published on 22 October 2018

    TechBiz: innovation management for tech companies

    Is your tech company looking to improve its market strategy? TechBiz offers a unique opportunity to collaborate with motivated and specialized students. Under the supervision of an experienced mentor, the students will offer an in-depth analysis of...

  • Part-Time MBA, GEM
    Published on 18 October 2018

    The Financial Times launches a new criteria: CSR

    The 2018 EMBA Financial Times Ranking also introduces a new criteria: Corporate Social Responsibility (CSR). Grenoble Ecole de Management (GEM), was ranked 21st European program on this criteria.

  • GEM lance le certificat RH de la transformation numérique
    Published on 15 October 2018

    HR is a key player in digital transformation

    The digital transformation is bringing important changes for individuals and organizations with a direct impact on HR. A new certificate at Grenoble Ecole de Management prepares HR professionals to adapt to the digital transformation and implement a...

  • Published on 27 September 2018

    A Rubik’s Cube to foster disruptive innovation

    A serious game based on a Rubik’s Cube? Discover the potential to create disruptive innovation through a day of gaming. 150 young professionals at Engie participated in a Grenoble Ecole de Management “Cubification” day to foster innovation.

  • David Gotteland est professeur de marketing à Grenoble Ecole de Management
    Published on 21 June 2018

    How Can You Create a Reliable Innovation Process?

    Formatted, creative methods with a framework enable scientifically proven increases in innovation processes. The stakes are high as only 15% of innovative ideas at a company end up as financial and commercial successes.

  • Conforama forme ses équipes au management avec GEM
    Published on 01 December 2017

    Management Training: Conforama Collaborates With GEM

    Custom training programs enable participants to learn applicable skills and a common foundation of shared knowledge. Conforama recently launched such a training program in collaboration with GEM.

  • Formation sur mesure à GEM
    Published on 01 December 2017

    Why Choose Custom Programs?

    Thinking about employee training? Custom programs offer a unique opportunity to access excellent training solutions that are tailor-made to meet your company’s needs.

  • Published on 23 October 2017

    Management: Why Become a Business Coach?

    Improve managerial skills and techniques, teach how to manage conflicts, learn self-control… For the past ten years, Grenoble Ecole de Management has offered managers, consultants, trainers and HR employees a training program for individual and...

  • Published on 19 October 2017

    EMBA: 7th Place in France For Grenoble Ecole de Management

    The Grenoble MBA is ranked 54th among the 100 best Part-time MBA in the world (up 13 places from last year) in the Financial Times Global MBA ranking.

  • Erno TORNIKOSKI is a Professor in Entrepreneurship at Grenoble Ecole de Management.
    Published on 28 September 2017

    Research: Entrepreneurship, understanding Technology-Based Competitive Advantage

    Policy-makers, researchers and entrepreneurs generally agree that R...

  • Bénédicte Tilloy, artiste et ex-DRH à la SNCF, a posté ses aquarelles sur Twitter, entrainant l’initiative Art Wagon, portée par un conducteur de trains
    Published on 13 September 2017

    Art: Bringing Emotion Back into Company Life

    Art is a gateway to emotions and offers an interesting approach to foster more humane relationships at work.

  • Team management for doctors
    Published on 07 July 2017

    Healthcare: Providing Doctors With Team Management Training

    - In 2013, a pilot program was launched to train French doctors, pharmacists and department heads to better understand team management. This program was a turning point in the management process at the French public hospital in Grenoble (CHU GA)....

  • Armelle Bonenfant, conseillère en formation à Grenoble Ecole de Management
    Published on 15 June 2017

    Continuing Education: Improving Your General Management Skills

    The new General Management degree at Grenoble Ecole de Management provides a 15 month program to develop fundamental management skills.

  • Cybersécurité : prévenir les risques spécifiques aux TPE/PME
    Published on 17 May 2017

    Cybersecurity: the Challenge for SMEs

    SMEs are a prime target for cybercriminals. Training remains the best defense against such threats.

  • Grenoble Ecole de Management’s part-time MBA is ranked in the Financial Times 2016 Executive MBA ranking, published on Monday 16, October. The Grenoble program gained 20 positions . It is performing  the highest  progression in this year’s ranking.
    Published on 17 October 2016

    A jump of 20 places in the FT Emba world ranking 2016

    Grenoble Ecole de Management’s part-time MBA is ranked in the Financial Times 2016 Executive MBA ranking, published on Monday 16, October. The Grenoble program gained 20 positions . It is performing the highest progression in this year’s ranking.