You are here

A New Chair to Understand Trust in the Healthcare Sector

Rüling Charles-Clemens, Professor at Grenoble Ecole de Management
Published on
01 December 2017

How does public trust evolve when faced with innovations in the health sector? Grenoble Ecole de Management launches a new chair to understand trust and mistrust in healthcare.

INTERVIEW

Last September, Grenoble Ecole de Management launched a new chair to explore "Public Trust in Health". The chair was founded under the auspices of the GEM Foundation, School for Business and for Society, with institutional support from Bristol-Myers Squibb France, a bio-pharmaceutical laboratory. The chair aims to further our understanding of how public trust evolves in terms of healthcare. We speak with Charles-Clemens Rüling, the GEM professor and researcher in charge of coordinating the chair.

Why create the Public Trust in Health Chair at GEM?

GEM has a long tradition of research in fields related to how society perceives innovation and judges the various players involved in the process. In the case of healthcare (see complementary box below the interview), GEM recently innovated by creating the Chair for Anosmia. I also carried out a project funded by the French National Research Agency (ANR) that explored the economic models of digital healthcare.

The project was carried out in collaboration with six partners from 2013 to 2017. GEM has developed conceptual tools and evaluation methods that enable us to measure the various mechanisms that impact public trust. The Public Trust in Health Chair will explore the dynamics of trust and mistrust in order to understand how this impacts the sector.

Your partner, Bristol-Myers Squibb France, is a biopharmaceutical laboratory that is a pioneer in the field of immuno-oncology therapy. What will be the chair's areas of research?

The company, which is originally from North America, recently decided to strategically focus on immunotherapy. This field focuses on specific therapies to develop the next generation of anti-cancer treatments based on targeting the immune system. GEM will analyze how various players create public trust or mistrust when developing innovative therapies.

This means real-time analysis of how these new approaches are discussed in the media and how five or six laboratories deal with this issue. We will also look at medical professionals and regulatory bodies. We will look at commentary dating back to 2010.

Will you also look at the more touchy subject of when drugs are withdrawn from market?

Yes, definitely. The goal will be to understand how the issue arises, how the process of withdrawal impacts the company, and why withdrawals receive important public interest. Our studies will include comparative analysis of France and the U.K. We are currently working on a comparative study of 12 drugs that were withdrawn from market between 1990 and 2010. The reasoning behind these withdrawals differs greatly from country to country as does the discussions carried out by media, governing bodies, and medical authorities and professionals.

What is the first concrete research work carried out by the chair?

In collaboration with the CEA Grenoble, Hélène Michel, developed a new version of her serious game. The GEM professor and researcher created an alternative game using the subject of healthcare and well-being. The idea was to adapt the initial game in order to explore new ideas and uses in the field of healthcare. On September 18th and 19th, 700 first-year GEM students were able to imagine new solutions to overcome the challenges of the health sector.

A second round of gameplay is planned for January 2018 during which 800 second-year students will think about how to create sustainable economic sales models. The partnership with Bristol-Myers Squibb France was essential for this discussion and it will enable us to explore everything from the creation of ideas to the implementation of a business plan.

In December, we are also planning to meet with other key players in the sector such as the Grenoble Public Hospital, the Université Grenoble Alpes, B&D and Aryballe Technologies, among others. The support of Foundation of France has provided us with the freedom required to carry out independent research.

The unique characteristics of healthcare

"Trust and mistrust in the healthcare sector depend on a particular set of mechanisms, in particular due to the interplay of pharmaceutical companies. This is a particularly sensitive topic for this sector because of the fact patients are directly exposed to risks that can impact their health. The recent debates concerning the drug Levothyroxine have demonstrated the high level of uncertainty faced by patients when dealing with changes and evolutions in this field. In addition, the healthcare sector is characterized by a strong lack of linkage between a particular drug and the laboratory that creates and produces it. Names such as Roche, Pfizer and Sanofi are rather vague for the general public. As a result, a healthcare crisis has a tendency to impact the entire sector. Trust is usually based on the assumption that there is a direct link with a player. This is the case in other innovative sectors. For example, Samsung's issues with batteries didn't create a crisis for Apple technology," explains Charles-Clemens Rüling.

On the same subject

  • Solutions (c) olivierLeMoal- GettyImages
    Published on 16 November 2020

    Why choose a Solution Focused Approach?

    ercoming limitations thanks to a Solution Focused Approach? The concept comes to us from the USA and has spread around the globed. The keys to this approach are found in describing and accepting limitations in order to free our creativity and co-...

  • Grenoble - copy Lightkey
    Published on 23 November 2020

    What image does Grenoble bring to mind? Innovative, polluted, mountains, violent...

    Innovative, polluted, violent, sports, mountains… Over the years, Grenoble’s image has evolved, with a notable spotlight being shined on security since 2010. Yet research also highlights that innovation has remained a fundamental image associated...

  • Published on 16 March 2020

    Economic peace: a certificate to ease work relations

    How to manage a company transformation in a peaceful environment? Personal transformation and mindfulness is the first step. A process that is also key to developing economic peace.

  • Published on 16 March 2020

    Impact of the coronavirus on the global economy

    According to the figures from mid-March, Covid-19 counted approximately 239,000 infected people and over 9,900 deaths worldwide*. The epidemic has accentuated the uncertainties that exist around the globe. What is the primary impact of the epidemic...

  • Chaire DOS : mieux comprendre l’impact des technologies numériques sur nos vies
    Published on 13 January 2020

    Chaire DOS : mieux comprendre l’impact des technologies numériques sur nos vies

    Que changent les technologies numériques pour l’individu, les organisations et la société dans son ensemble ? Une quinzaine d’enseignants-chercheurs se penchent sur le sujet dans le cadre de la chaire Digital, Organization and Society (DOS),...

  • Medical Game Jam. Des jeux en ligne pour nourrir la recherche médicale
    Published on 16 December 2019

    Medical Game Jam: online games to develop medical research

    Medical research often relies on a community of volunteer patients who participate in studies. In order to expand the pool of potential participants, the Medical Game Jam offered an opportunity to create online games that would attract participants...

  • 	Pleine conscience : comment sa pratique est-elle investie en entreprise ?
    Published on 16 December 2019

    How has mindfulness entered the business world?

    The practice of mindfulness has become an increasingly important trend in the business world. Yet how has this ancient practice become compatible with the capitalist nature of a business?

  • 1ère « Medical Game Jam » du 15 au 17 novembre à Paris (Hôpital de la Pitié-Salpêtrière AP-HP)
    Published on 17 September 2019

    First « Medical Game Jam » November 15th – 17th, 2019, Paris

    "Medical Game Jam: Medical research comes into play!" is the name of the first "Medical Game Jam" taking place on November 15th-17th, 2019, at the Hôpital de la Pitié-Salpêtrière AP-HP. Organized by ComPaRe and Grenoble Ecole de Management, it is...

  • Quand la réalité virtuelle entre dans le bloc opératoire
    Published on 21 June 2019

    Virtual reality to enter the operating room

    The age of virtual reality is upon us and with it, new approaches to education. Thanks to its immersive environment, virtual reality offers a unique opportunity for training in at-risk environments such as hospital operating rooms.

  • Published on 16 May 2019

    Winners of the Economic Peace Trophies

    On May 14th, the Economic Peace Trophies marked the first international event designed to support virtuous management practices in organizations. Organized by Grenoble Ecole de Management, the Economic Peace Trophies rewarded ten national and...

  • simulation-based medical tool
    Published on 09 April 2019

    Virtual reality: training medical students on infection control

    Grenoble Ecole de Management, University Grenoble Alpes, Imperial College London and Heidelberg University have partnered with the start-up Simango to deliver the first virtual reality training on infection control in operating rooms.

  • The first Economic Peace Trophies will be awarded on May 14th, 2019 in Grenoble.
    Published on 15 April 2019

    Are you curious about economic peace?

    The first Economic Peace Trophies will be awarded on May 14th, 2019 in Grenoble. The event will recognize and promote initiatives and companies engaged in promoting greater economic peace, well-being at work and the common good.

  • Grenoble : un temps d’avance avec la chaire Territoires en transition
    Published on 15 April 2019

    Territorial Ecosystems in Transition Chair: Grenoble leading the way for change

    Towns, cities, regions are all facing a growing need to implement major changes in terms of lifestyle and economic models. The “Inclusive Sustainability: Territorial Ecosystems in Transition” Chair offers a collaborative space for Grenoble’s public...

  • Charles-Clemens Rüling, Directeur de la Recherche à GEM, parle du défi de la confiance collective dans le secteur de la santé
    Published on 22 February 2019

    Health Sector: Charles-Clemens Rüling about the challenge of collective trust

    Charles-Clemens Rüling, Associate Dean for Research at GEM and Coordinator of the Chair for Public Trust in Health

  • Charles-Clemens Rüling, Directeur de la Recherche à GEM, parle du défi de la confiance collective dans le secteur de la santé
    Published on 22 February 2019

    Santé : Charles-Clemens Rüling et le défi de la confiance collective

    Alors même que l’on constate une érosion de la confiance au quotidien, elle reste un élément clé pour le fonctionnement de notre société. Si elle atténue la complexité de nos organisations, comment la définir et quel est son rôle dans le secteur...

  • Baromètre du Marché de l’Énergie – Hiver 2018 : blockchain
    Published on 31 January 2019

    Energy market barometer report - Winter 2018

    The Winter 2018 edition of the Grenoble Ecole de Management (GEM) Energy Market Barometer explores the opinion of the French energy experts on the role of blockchain technology for the French energy sector. The experts were also asked about their...

  • Baromètre du Marché de l’Énergie – Hiver 2018 : blockchain
    Published on 31 January 2019

    Baromètre du Marché de l’Énergie Hiver 2018

    Cette édition de l’hiver 2018 du Baromètre du Marché de l’Energie de Grenoble Ecole de Management (GEM) sonde l’opinion des experts français de l’énergie sur le rôle de la technologie Blockchain au sein du secteur énergétique français. Les experts...

  • Dominique Steiler, titulaire de la chaire Paix économique, Mindfulness et Bien-être au travail
    Published on 22 October 2018

    Economic Peace Trophies: rewarding pioneering companies

    Economic peace will grow through concrete initiatives that change how we operate a business. The launch of the Economic Peace Trophies will recognize companies that are dedicated to improving well-being in the workplace and fostering economic peace...

  • Published on 06 December 2018

    Serious game online: 15 min a day to make innovation a routine

    Grenoble Ecole de Management's new serious game « 21 days, The Innovation Quest » has been awarded the Silver Award in the Cultivating Curiosity category of Re-imagine Education, the international competition rewarding educational innovative...

  • Comment l’expérience patient peut-elle revitaliser notre système de soin ?
    Published on 27 September 2018

    How can the patient experience revitalize our healthcare system?

    Renewed interest in patient feedback and improving the patient experience could mark the beginning of a patient-oriented culture. Thanks to a recent workshop, more than 60 players in the healthcare industry were able to discuss and exchange about...

  • A l'occasion de la Journée internationale de la Paix  Grenoble ecole de Management (GEM) annonce  les premiers Trophées de la Paix Economique
    Published on 21 September 2018

    International Day of Peace: GEM announces the first Economic Peace Trophies

    As the International Day of Peace is observed around the world each year on September 21st, Grenoble Ecole de Management (GEM) takes the opportunity to announce the first Economic Peace Trophies, an event that will be organized on May 14th, 2019 in...

  • Pourquoi La Boîte à Outils mise sur l’épanouissement de ses collaborateurs
    Published on 26 April 2018

    Why Is La Boîte à Outils Investing in the Well-Being of its Employees?”

    Can well-being at work and profitability go hand in hand? La Boîte à Outils is firmly committed to the idea.

  • Séverine Le Loarne, esiegnant chercheur à Grenoble Ecole de Management
    Published on 14 December 2017

    Social Entrepreneurship: Opportunity or Altruism?

    Why are social entrepreneurs more often women? What motivates their engagement? New research bring into question old stereotypes.

  • Caroline Cuny, GEM
    Published on 14 December 2017

    Going Digital to Improve In-Store Customer Relations

    How can digital technology help companies improve a customer’s shopping experience? We look at emerging trends such as artificial intelligence, facial recognition and olfactive marketing.

  • indicateurs de bien-être et de richesses soutenables
    Published on 01 December 2017

    IBEST: Developing Indicators for Sustainable Well-Being

    Are profits and performance the only indicators of success? As businesses and governments around the world begin to question this vision, the Grenoble metropolis has launched a new initiative to develop indicators that measure the sustainability and...

  • Dominique Steiler propose de mettre l’entreprise au service de la cité
    Published on 14 September 2017

    If You Want Peace, Prepare for It

    Ready to evolve towards economic peace and well-being at work? Discover the experiences shared by partner companies and the latest research by the Mindfulness Chair.

  • Team management for doctors
    Published on 07 July 2017

    Healthcare: Providing Doctors With Team Management Training

    - In 2013, a pilot program was launched to train French doctors, pharmacists and department heads to better understand team management. This program was a turning point in the management process at the French public hospital in Grenoble (CHU GA)....