You are here

Green Morocco: the Advanced Master’s in Energy goes to Morocco

Green Morocco évalue la stratégie de transition énergétique du pays
Published on
12 July 2018

Eighteen students from Grenoble Ecole de Management’s Advanced Master’s in Energy Management and Marketing traveled to Morocco as part of the Green Morocco project. The goal of the trip was to evaluate the country’s energy transition strategy for partner companies, including Schneider Electric, which funded the trip.

Last April, 18 students earning double degrees as engineers (Grenoble INP) and sales managers (GEM) spent ten days in Morocco in order to explore eight locations that illustrate the country’s evolution in terms of renewable energies.

Morocco is Africa’s leading pioneer in terms of the energy transition. The country aims to reach 52% renewable energy by 2030. It’s the third producer of wind energy in Africa and the Middle East. And 26% of the country’s hydroelectric energy is dedicated to energy storage (STEP).

The Green Morocco trip enabled students to visit hydroelectric power stations, wind turbine stations, water treatment plants and a solar energy plant in Ouarzazate, which aims to become the world’s largest solar energy plant with a capacity of 500MW.

What was the impact of Green Morocco?

The students focused on renewable energies and smart grids in Morocco in order to review the current situation, possible opportunities, perspectives, openness, monopolies, etc. This allowed them to suggest new possibilities for Schneider Electric, which has been present in the country for 65 years.

In order to better anticipate the electric sector in Morocco, the company decided to focus on several of the students’ suggestions and themes related to energy policy, policy-making, public funding and regulations:

  • Understanding the current state of regulations for transportation and distribution networks; expected movement by various actors; needs in terms of investment; new market opportunities
  • Changes to be expected in balancing the network; needs and preferences in terms of resources and flexibility; focusing on the need for modulation
  • The evolution of local distribution channels, in particular in terms of economic models and openness to new actors; challenges tied to Distributed Energy Resources: the use of solar panels and electrical vehicles for local authorities
  • National and local policy for auto-production and consumption of individual and collective solar power; an overview of the advantages and disadvantages associated with such initiatives
  • National and local governmental interests in microgrids for rural areas

The students are currently writing their report which will be made available to Schneider Electric by end of July.

Schneider Electric: why support Green Morocco?

The Green Morocco trip was funded by Schneider Electric. Why?

“The profiles of students in this advanced master’s are of strategic interest for Schneider Electric because they combine engineering and business knowledge while learning in a work/study program,” explains Anissa Deal, head of HR at Schneider Electric France. The vast majority of students in the program have solid scientific backgrounds. During the advanced master’s, they learn business expertise from GEM and specific energy-related knowledge from Grenoble INP.

As a premium partner, Schneider Electric participated in some recruitment committees and helped co-construct the program with Grenoble INP. “Schneider Electric provides guidance for the program during the yearly scientific committee meeting held at GEM with the program’s professors and researchers. It’s a way for us to support education while encouraging it to evolve in a direction that meets our changing needs at Schneider Electric. Several classes are taught by the group’s employees (marketing director for electric utilities, marketing director for research programs on energy…),” adds Anissa.

“For students that have work/study contracts with us (5 this past year), Schneider Electric helps create their job mission. For example, one participant’s mission was to create marketing and diffusion strategies to help Schneider Solar position itself as an influencer,” says Anissa.

To learn more about opportunities for partnerships with Grenoble Ecole de Management

On the same subject

  • journées portes ouvertes
    Published on 07 December 2018

    GEM Open Days 2019

    Short, undergraduate or post graduate programs, combined with a professional experience, in French or in English, in Grenoble or abroad… Discover the wide variety of opportunities offered by Grenoble Ecole de Management.

  • Grenoble Ecole de Management conforte sa formation « achats » autour du processus des achats technologiques.
    Published on 12 July 2018

    Training managers to purchase technology

    Purchasing new technology always has additional risks. As more businesses join the high tech world, Grenoble Ecole de Management revamped its Advanced Master’s in Strategic Purchasing Management to train professionals to manage the risks of...

  • Comment les primes influent la vente de produits neufs ou recyclés ?
    Published on 19 June 2018

    Sales Incentives: Balancing New and Remanufactured Goods

    Remanufactured goods can provide companies with higher profit margins. But, it’s essential for companies to implement a strategy that adequately balances the sale of new and remanufactured products.

  • Gaz de schiste : un impact négatif sur l’émission de gaz à effet de serre
    Published on 25 May 2018

    Shale Gas Production: a Negative Impact on Greenhouse Gas Emissions

    With increased shale gas production in the U.S., a recent study highlights that the global adoption of shale gas production will lead to higher greenhouse gas emissions and slow the transition towards carbon-free energy sources.

  • Transition énergique : quand l’e-mobilité détrônera les véhicules thermiques
    Published on 26 March 2018

    Energy Transition: When Will Electrical Mobility Take Over?

    Electrical mobility has become an important factor in the global energy transition. Yet many challenges remain to creating a carbon-free alternative to traditional cars and transportation.

  • Marketing: the Hidden Disadvantages of Sustainability and CSR
    Published on 22 February 2018

    Marketing: the Hidden Disadvantages of Sustainability and CSR

    Sustainability and CSR policies are à la mode for good reason. Yet, they can sometimes backfire, in particular in terms of marketing. Discover the risks of marketing a sustainable product.

  • Published on 22 January 2018

    Energy market barometer report - Winter 2017-2018

    This Winter 2017-2018 edition of the Grenoble Ecole de Management (GEM) Energy Market Barometer explores the opinion of French energy experts about the challenges of e-mobility for the electricity sector in France. The experts were also asked where...

  • Published on 04 February 2016

    Low oil prices cause investment in renewables, biofuels and energy efficiency technologies to decrease

    The current weak price of crude oil is having an adverse impact on the amount of investment in renewables for heat generation, biofuels, and energy efficiency technologies, according to Grenoble École de Management’s Energy Market Barometer Reading.