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  • brexit copy rawf8 gettyimages

    Brexit: strategic changes to ensure economic renewal

    Published on 05 February 2021

    As the Brexit agreement becomes a reality, this major change will impact numerous economic activities in key sectors. In response to this change, organizations and governments must implement mid- and long-term strategies to relocate economic...

  • Nom de marques. Comment communiquer l’action par la sonorité ? copy metamorworks

    Brand names: How and why does sonority impact perception?

    Published on 13 January 2021

    How can the sound of a brand name influence a customer’s perception? New research explains that occlusive consonants (b, d, p, t) suggest greater action and therefore positively impact customer perceptions.

  • Accroître la valeur d'un produit de masse via la co-conception  c oksana nazarchuk

    The advantages of co-creating with customers

    Published on 10 January 2021

    Co-creation programs such as the massive online personalization program “Design your own Converse” offer interesting marketing advantages. Recent study results help us better understand the impact on customer experience and loyalty.

  • Pierre-Yves Sanseau Copy Jayet - Les soft skills, clé de voûte des entreprises en contexte critique ?

    Covid-19: why have soft skills become essential for companies?

    Published on 12 January 2021

    Creativity, empathy, cooperation, autonomy… These qualities have become essentiel during the Covid-19 crisis. With many challenges in agility, companies have come to rely on soft skills to ensure their survival in a post-covid era.

  • Covid 19 et vaccination : les raisons d’une défiance à la française

    Covid-19 vaccinations: why are the French defiant?

    Published on 11 January 2021

    Vaccines have always been a touchy subject in France. And all the more so since the 90s. Despite the start of Covid-19 vaccination campaigns in several countries, many people in France express an unwillingness to be vaccinated.

  • La publicité programmatique augmente l’efficacité des spots TV

    Programmatic advertising to increase TV ad efficiency

    Published on 13 December 2020

    Thanks to web technology, TV ads can improve their efficiency. By tracking web visits and responding in real-time, companies can improve the efficiency of their TV ad strategy without increasing their advertising budget.