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Location-based messaging to increase store traffic
Published on 07 February 2021How to implement location-based messaging? What challenges does the use of geolocation data present? We shine a spotlight on this innovative approach to marketing.
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The Grenoble Geopolitics Festival adapts to the crisis
Published on 06 February 2021The 13th edition of the Grenoble Geopolitics Festival will take place on March 22-26 thanks to a new, fully online event with more than 30 conferences and workshops. A major, yet potentially beneficial change for the festival...
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Brexit: strategic changes to ensure economic renewal
Published on 05 February 2021As the Brexit agreement becomes a reality, this major change will impact numerous economic activities in key sectors. In response to this change, organizations and governments must implement mid- and long-term strategies to relocate economic...
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Brand names: How and why does sonority impact perception?
Published on 13 January 2021How can the sound of a brand name influence a customer’s perception? New research explains that occlusive consonants (b, d, p, t) suggest greater action and therefore positively impact customer perceptions.
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The advantages of co-creating with customers
Published on 10 January 2021Co-creation programs such as the massive online personalization program “Design your own Converse” offer interesting marketing advantages. Recent study results help us better understand the impact on customer experience and loyalty.
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Covid-19: why have soft skills become essential for companies?
Published on 12 January 2021Creativity, empathy, cooperation, autonomy… These qualities have become essentiel during the Covid-19 crisis. With many challenges in agility, companies have come to rely on soft skills to ensure their survival in a post-covid era.