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Certificate In International Business Development

Program duration
90 hours – 3 weeks over 4 months
Degree level
Professional Certificate
Entry requirements
Undergraduate degree or above + at least 3 years of work experience + proof of fluency in English
Full program fees
€ 6,100

Applications for 2020 admissions are closed.

How can you implement a business plan to open the doors to new and fast-growing international markets?

This extensive three-part program provides an applied learning experience during which participants will create their own unique path to reach a target market. You will learn how to understand the challenges of a particular international business and develop concrete skills to create and execute a business plan for international development. Throughout the course, your instructors and peers will support you to develop a market-ready presentation of your business plan.

This program will enable you to acquire general knowledge and operational tools to overcome the challenges of international business development. From strategy to implementation and evaluation, participants will learn how to analyze, create and execute a business plan to enter a new market.

  • Create a comprehensive business plan for international development and learn how to present your case to potential investors.
  • Pilot the various phases of your international development with a focus on risk evaluation, mitigation and other key indicators.
  • Acquire operational skills to manage your project as well as evaluate and communicate on its strengths and weakness.

Program strengths

  • Learn by doing: Develop your own international business plan as you apply newly acquired skills and concepts.
  • Test your business plan by analyzing all management factors that will determine its success.
  • Interact with academic and professional experts in the field of international business development.
  • Open the door to career advancement thanks to recognized, concrete skills.
  • Develop intercultural skills while studying with faculty and peers from around the world.
  • Earn credit towards future MBA programs.
  • Take part in a training program developed by a triple accredited business school.

International business planning (30hrs)

February 10 - 14, 2020

Core concepts:

  • Globalization of markets and the internalization of the firm
  • Understanding emerging markets and advanced economies
  • Global market opportunity assessment

In this module, you will learn how to:

  • Identify the essential characteristics of a new market (macro and micro economic indicators)
  • Select appropriate entry modes
  • Pilot and implement the various phases of an operational strategy
  • Identify global market opportunities in terms of products, services, target markets, partners and sales potential

International business operations (30hrs)

April 6 - 10, 2020

Core concepts:

  • Key steps of an international operations development project: Strategic approach to projects and teams as well as international distribution and supply chain management
  • Finalizing your project: Individual/pair work to apply core concepts to your project

In this module, you will learn how to:

  • Analyze business plan implementation with a focus on risk evaluation and mitigation
  • Manage planning, risks and costs
  • Understand the human, technical and financial resources required to implement a project
  • Implement concrete initiatives and actions to achieve international development goals

New market development (30hrs)

May 25 - 29, 2020

Core concepts:

  • Exporting: an overview of foreign market entry strategies
  • Foreign direct investment and collaborative measures
  • Franchising, licensing and other business vehicles

In this module, you will learn how to:

  • Create a comprehensive business plan that encompasses strategic and financial analysis, product and service design, sales and marketing challenges, and cultural, HR and legal issues
  • Discover foreign market entry strategies with a focus on the benefits and risks of each option
  • Evaluate the qualitative and quantitative success of a project and communicate results efficiently


Participants will be evaluated on how they apply course concepts to their specific professional project. This will include written and oral presentations of a business plan for international development.

Educational approach

This certificate builds on a ‘learn by doing’ approach. Participants will explore key theoretical concepts and case studies before applying this knowledge to their own professional project.

Continue your learning experience

Credit from this 90 hour program may be applied to completing an MBA degree.

This certificate is taught by GEM faculty and professional experts. With faculty engaged in applied research and the input of working professionals, the course links theory and practice by sharing useful knowledge and analyzing real-life business cases. Our diverse set of faculty and experts ensures the program benefits from a strong international perspective.

The skills acquired during this certificate can help open the door to new responsibilities such as:

  • New Business Developer
  • Project Manager/Team Member
  • Small and Medium Business Unit Manager
  • Entrepreneurship/Intrapreneurship
  • Market Development Consulting


  • Acquire the operational tools for the creation of an international business development plan;
  • Learn by doing: develop and test your own international business plan in your chosen country by looking at all the various corporate management areas that will determine its success.
  • Programs delivered in English, within an international context (participants and faculty);
  • Sharing of experience with other professionals and access to a dynamic network of alumni;
  • Participants who validate the three modules also get credits towards our MBA program if they decide to continue studying (credits valid for 2 years)
  • A training developed by a triple accredited business school.

Participant profile

  • International project managers
  • Sales and marketing professionals with international goals
  • Technical specialists working on international development projects

Admissions requirements

  • Bachelor’s degree
  • At least three years of professional experience
  • Candidates may request credit for work and life experience
  • Proof of fluency in English

Admission is subject to the number of places available.

To apply for this program please fill out the online application form and send all required supporting documents (indicated in the application form).

Program Fees

The certificate costs €6,100, which covers tuition and access to all GEM facilities. This fee does not include meals or accommodation.