Executive Program in Management and Business Administration
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Des dispositifs de formation adaptés aux besoins des professionnels et des entreprises, en France et à l’international
Going Digital to Improve In-Store Customer Relations
How can digital technology help companies improve a customer’s shopping experience? We look at emerging trends such as artificial intelligence, facial recognition and olfactive marketing.
Social Entrepreneurship: Opportunity or Altruism?
Why are social entrepreneurs more often women? What motivates their engagement? New research bring into question old stereotypes.
Research: Analogical Reasoning, Generating Innovative Ideas With the Help of Customers
All innovation processes begin with the generation of new
ideas, the majority of which end up not being useful. To improve
this process, businesses are involving customers. However,
the quality of ideas generated by customers is often
A New Chair to Understand Trust in the Healthcare Sector
How does public trust evolve when faced with innovations in the health sector? Grenoble Ecole de Management launches a new chair to understand trust and mistrust in healthcare.
Management Training: Conforama Collaborates With GEM
Custom training programs enable participants to learn applicable skills and a common foundation of shared knowledge. Conforama recently launched such a training program in collaboration with GEM.